Marketing Moves

Philip Kotler, Dipak Jain, Suvit Maesincee

2002216 pages~~★★★★★~~ 5.0 · 3Business & Money

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About the book

The Internet, globalization, and hypercompetition are dramatically reshaping markets and changing the way business is done. The problem, says internationally renowned marketer Philip Kotler and his coauthors Dipak C. Jain and Suvit Maesi…

AuthorPhilip Kotler, Dipak Jain, Suvit Maesincee

Year2002

Length216 pages

ISBN9781578516001

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